1. Clean up your website code.
2. Clearly define your pages and the information that is on them.
3. Build more highly defined specialized pages for the information that you want to be found for.
4. Try to get atleast 100 pages of pertinent information.
5. Link your pages well and often.
6. Make good use of the
7. Have other pertinent sites link to your equivelent type pages.
8. Get out there and promote the new pages.
Following these steps will inevitably help you get your site ranked higher in the major search engines. These steps of course have more to them than just what you see on the surface for a more detailed idea of what this entails have a look at our websites main seo pages.